Marketing and Branding

2 Results / Page 1 of 1

How to Build an Ironclad Brand for Your Business

Editor May 12, 2020

Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales. Why? Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox […]

Marketing and Branding

Featured

The Peril and the Opportunity of Coronavirus

Editor May 5, 2020

Talent Agent and Consultant Evan Morgenstein Says Now is the Time to Reinvent Your Brand Overview The coronavirus is wreaking havoc on businesses large and small, curtailing travel, sporting events, and gatherings of all manner; even weddings. For many owners and entrepreneurs, it portends financial disaster. But this week’s guest, Evan […]