
How to Build an Ironclad Brand for Your Business
Author Lindsay Pedersen Explains Why Brand is the Largest Driver of Value Creation Clorox Bleach is 6% sodium hypochlorite and 94% water, the exact formulation of most generic store brands. Yet Clorox consistently commands 65% of U.S. bleach sales. Why? Because, says Lindsay Pedersen, who oversaw the hygienic cleaner for The Clorox […]