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This ‘Undercover Boss’ Uncovered the Formula for Franchising Success

Editor June 3, 2020 46

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Gina Rivera’s Phenix Salon Suites is Unstoppable

Ever wonder what happens after the cameras stop rolling on the CBS hit show, Undercover Boss? For Gina Rivera, who along with her company, Phenix Salon Suites were featured on Undercover Boss two years ago, her appearance launched enormous revenue growth and new opportunities.

In fact, with a boost from Undercover Boss, Phenix Salon Suites has become the fastest growing salon suite franchise in the U.S., zeroing in on 200 nationwide locations, and soon to enter the Chinese market.

This week, Gina regales host and reputation coach Dean Rotbart with the story of her exploding franchise business; her expansion into multiple beauty products lines; and her budding film career.

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Posted: February 13, 2017
Monday Morning Run Time: 41 minutes 05 seconds 

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