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How You Can Attract and Keep Customers and Clients Forever

Editor May 17, 2020 83


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Problem Solver Robbie Kellman Baxter: Customer and Client Retention

Overview

Whether your business is big or small, Robbie Kellman Baxter has proven strategies that you can use for long-term client retention and satisfaction.

Robbie is the author of two blockbuster business books: The Membership Economy and its sequel, The Forever Transaction.

Robbie is a strong believer in subscription-based business models, such as Stitch FixDollar Shave ClubNetflixBarkBox, and Freshly.

Her credentials include degrees from Harvard University and the Stanford Graduate School of Business, and she previously worked as a consultant at Booz-Allen & Hamilton.

Especially now, as small business owners and entrepreneurs fight for survival in the wake of the COVID-19 outbreak, Robbie points out that subscription-based business models are proving invaluable.

Robbie is interviewed by host and prize-winning journalist Dean Rotbart.

Recorded: March 2020
Podcast Run Time: 44:51

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